Category Archives: Marketing Tips

Promotional Materials for Small Businesses: Why and How

For new companies, it’s incredibly difficult to make the world talk about them. One of the ways to start building a proper client base is to get promotional material. By doing this, you will attract target customers and raise public awareness. Without a well-managed promotion, it’s likely that you will encounter many struggles until your brand becomes recognizable enough. For sure, it’s possible that you will never need any merchandizing products, but being prepared for various scenarios is never harmful.

deskWhat Is a Promotional Material?

Basically, it stands for the “packaging of new ideas”. In other words, it’s sort of a message that is issued on behalf of brands and corporations. This message provides receivers with descriptive information about a specific product or label. Apparently, it can be presented in the form of  a corporate gift, just like branded pens or a cheap mug. However, quite conventionally, promotional materials include the following things:

  • Brochures
  • Email announcements
  • Direct mails
  • Mini-banners
  • Discount cards
  • Posters
  • Stickers
  • Bookmarks

itemsWhile looking through this list, you suddenly understood that your local supermarket has been using this technique for ages. This is exactly the main trick behind promotional campaigns. Many customers become familiar with certain commodities to the extent that they only stick with those brands and forget about other ones. Your main goal is to reach the same effect.

Top 4 Benefits of Branded Giveaways

  1. The brand becomes more recognizable.

That is, pretty much, the main aim of any business. The more fame your company is surrounded by, the more sales are expected to come. Apart from this, successful promotion helps a firm stand out among its competitors. If you give free corporate gifts and others don’t, target customers will notice that.

  1. Increased loyalty at a low cost.

Apparently, small businesses can’t afford to supply an endless amount of gift bags free of charge. However, a cheap branded mug can make a lot of difference as well. Before everything, it will be a great way to increase a customer loyalty. This little present will have a lasting impact on existing customers, and will be a memorable impression for the new ones.

  1. Tangible memory.note

Instead of wasting money on printing business cards, you can create a handful of branded pens with your contact details on them. Conventionally, cards get lost or left at shops; while practical gifts are always remembered.

  1. A matter of professionalism.

There is a widely-known preconception that serious businesses have to possess branded things. If there are no logo and merchandize products, this may imply only two things:

o    The business is short of funds and planning to shut down

o    Marketing department has no clue about marketing strategies

If a company doesn’t have its promotional materials, it doesn’t have any respect for itself.

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